How do you deploy code into the Content Management instance with the Getting Started template?

Deploying code into the Content Management instance with the Getting Started template involves publishing the Platform project from Visual Studio. This is because the Platform project typically encapsulates the overall configuration, settings, and components necessary for the Content Management (CM) instance to function correctly. When you publish the Platform project, it ensures that all required assemblies and resources are deployed properly, allowing the instance to utilize the new or updated code effectively.

This method aligns with standard deployment practices in Sitecore, where the focus is on encapsulating all the necessary components into a single project that can be managed and deployed easily. Additionally, the Platform project often includes all the references and dependencies that the Content Management instance will rely on, ensuring compatibility and stability in the environment.

In the context of the other options, while running scripts or copying files might seem like a potential approach, these methods typically do not encapsulate the full range of necessary steps for a successful deployment within a Sitecore environment, which is designed to be managed through project builds and deployments more comprehensively.